BRAND STRATEGY
Brand positioning workshops –
diagnosing where your brand is currently positioned in the marketplace and determining the possibility for your brand by repositioning it against the competition, in the context of what is important to your customers and your business.
Communication strategy development –
developing a communication and/or engagement strategy required to shift your brand from its current position to the desired position to fulfill your business goals.
Channel planning –
diagnosing the optimum channel mix to deliver on your communication or engagement strategy.
SOCIAL MEDIA PLANNING & CAMPAIGN DEVELOPMENT
Social Media Planning –
tailoring Social Media strategies to support your overarching objectives within the parameters of your human resource capabilities. Deciding which Social media tools to use and developing best practice content and participation plans.
Social media platform design and development –
creating/applying a consistent graphic design identity across your suite of social media tools and providing the web development to have all the elements connect with your website and function as an integrated platform.
Social Media Campaigns –
devising creative campaigns to deliver on specific objectives. May include graphic design, video, rich media.
FULL CREATIVE CAMPAIGN DEVELOPMENT
Concept development –
ideation, concept layout, rationale and presentation.
Creative execution –
creative direction, copywriting, art direction.
Television production management –
production company selection, management and creative direction; casting and wardrobe management and creative direction.
Postproduction management –
company selection, management and creative direction.
Music production management –
company selection, management and creative direction.
Radio production management –
audio company selection, management and creative direction; casting, talent direction.
Photography production management –
photographer selection, management and creative direction; casting, wardrobe, talent direction, art direction and photo-retouching management, file management.
Digital production management –
creative direction, design, artwork, file management, programming.
Graphic Design –
creative direction, design, finished art, file management, print management.
INTERNAL COMMUNICATIONS
Brand story development
Internal brand tonepiece development –
powerfully resonant brand vision videos.
Internal culture videos –
HR, onboarding, OHS, graduate program, business opportunity, Customer stories, Sponsorship, internal program success stories, etc.
Digital video content –
for internal websites and microsites.
Internal campaign development –
across all mediums.