“Resonance is that moment when you suddenly feel that which you already knew to be true”
Brainheart specialises in communication that resonates.
As the name suggests, it’s about marrying the rational with the
emotional as all effective communication must. You put your brand
in people’s hearts by evoking an emotional response. You keep it there
by underpinning the emotion with a fact or rational benefit that satisfies
the brain’s critical faculty. Without emotion, the rational will be more than
likely be overlooked. Without the rational, the emotional evaporates.
Brain and heart — you need both. I have both.