City Marina & Shipyard – DPS Magazine ad, Fort Lauderdale International Boat Show Display and local onsite billboard. Co-created with TW Fold and Damien BredbergRead on Facebook
Brand positioning workshops –
diagnosing where your brand is currently positioned in the marketplace and determining the possibility for your brand by repositioning it against the competition, in the context of what is important to your customers and your business.
Communication strategy development –
developing a communication and/or engagement strategy required to shift your brand from its current position to the desired position to fulfill your business goals.
Channel planning –
diagnosing the optimum channel mix to deliver on your communication or engagement strategy.
SOCIAL MEDIA PLANNING & CAMPAIGN DEVELOPMENT
Social Media Planning –
tailoring Social Media strategies to support your overarching objectives within the parameters of your human resource capabilities. Deciding which Social media tools to use and developing best practice content and participation plans.
Social media platform design and development –
creating/applying a consistent graphic design identity across your suite of social media tools and providing the web development to have all the elements connect with your website and function as an integrated platform.
Social Media Campaigns –
devising creative campaigns to deliver on specific objectives. May include graphic design, video, rich media.
FULL CREATIVE CAMPAIGN DEVELOPMENT
Concept development –
ideation, concept layout, rationale and presentation.
Creative execution –
creative direction, copywriting, art direction.
Television production management –
production company selection, management and creative direction; casting and wardrobe management and creative direction.
Postproduction management –
company selection, management and creative direction.
Music production management –
company selection, management and creative direction.
Radio production management –
audio company selection, management and creative direction; casting, talent direction.
Photography production management –
photographer selection, management and creative direction; casting, wardrobe, talent direction, art direction and photo-retouching management, file management.
Digital production management –
creative direction, design, artwork, file management, programming.
Graphic Design –
creative direction, design, finished art, file management, print management.
Brand story development
Internal brand tonepiece development –
powerfully resonant brand vision videos.
Internal culture videos –
HR, onboarding, OHS, graduate program, business opportunity, Customer stories, Sponsorship, internal program success stories, etc.
Digital video content –
for internal websites and microsites.
Internal campaign development –
across all mediums.
an amazing organisation and I am so excited that Brainheart is working with them and everydayhero on something really cool launching in 2018. Can’t wait! But will have to evidently Watch this space!Read on Facebook
Brighter Futures – featuring a real little character, Seb Rowlinson, his awesome dad Tony and the absolute legends at the Mooloolaba Surf Lifesaving Club who volunteer their time to make the beach a safe place to have fun for all.
Thank you to the team who...Read on Facebook
Five Good Friends is a start up. It’s the start of a movement to change the way we look after our ageing in Australia. And for Brainheart it was the chance to help this wonderful social enterprise to speak its first words as a brand....Read on Facebook
Brighter Futures and Making a Difference – Brisbane – the process of creating this video was a real opener for us. No sooner had we arrived at the ‘street feed’ shoot location, than we were flooded with police vehicle and ambulances swooping on a drug...Read on Facebook
Had the pleasure of working with AACTA and Logie winning Aussie/Kiwi actor Roy Billing recently. Roy is best known for his TV roles in Blue Heelers and Underbelly, big screen performances in The Dish and Chronicles of Narnia, and now… this little ad for Queensland...Read on Facebook
Posters/Facebook Comms for the 2016 Great Southern Crossing virtual ride across Australia for charity. Good fun. Great cause ! Co-created by Brainheart Damien Bredberg – Photographer Derek Leong and Jesse RichardsonRead on Facebook
Eyecare Plus Optometrists are a bit different to your OPSMs and Specsavers. They are a group of 170+ local optometrists Australia-wide who are first and foremost focus on eye health and customer care. They are not about flogging frames. Still to meet customer wants and...Read on Facebook
Brainheart’s Rem Bruijn was invited by QUT to write the brief for their inaugural ‘Ad Science Award’, an award which considered consumer behavioural psychology in developing the creative strategy as well as the end creative itself. The brief became to come up with the promotional...Read on Facebook
More Brainheart work launched this week. This time for COTA Queensland and Queensland Seniors Week – Posters, Social Media content and radio. Co-created with: Damien Bredberg, Driven and RoscoAudio RAaaaaaRead on Facebook
website to see the 90 second video as well as the 7 individual 30 second video stories which will be released through Social Media this month. Plus 4 of the 7 will also be broadcast on Queensland TV
https://www.jointhemovement.qld.gov.au/Read on Facebook
shots from this morning’s Start Playing Stay Playing media launch. Proud to have worked on this with a great group of professionals… The Smoke Creative team, the wonderful Hailey Bartholomew from You Can’t Be Serious!, Brendan Shambrook, Warren Eagles, MKO Sun and the amazing Tyler...Read on Facebook
journey 2 years ago and the creative journey as part of the Smoke Creative team 10 months ago. Looking forward to tomorrow #jointhemovementSPSPRead on Facebook
Created in collaboration with Fries Need Mayonnaise and Digital Glare.Read on Facebook
is a Brainheart charity client with a massive dragon to slay. Around 1 million Australians suffer imbalance disorders that hardly anybody else seems to know about or understand. Horrible vertigo attacks that leave them nauseas and unable to stand for hours at a time, often...Read on Facebook
new brand identity you’ve been working on come off the computer screen and into the world. Glad to hear it all went over well for Gold Coast City Marina & Shipyard at the Gold Coast International Marine Expo and the Sanctuary Cove International Boat Show...Read on Facebook
Gold Coast City Marina & Shipyard today with the first big outing of the new brand at the Gold Coast International Marine Expo and the Sanctuary Cove International Boat Show today. Brainheart is proud to have worked with GCCM to develop the brand strategy, new...Read on Facebook
everydayhero in today’s QWeekend magazine in the Courier Mail. Ironically, I’m more involved with everydayhero now than when I had a share in the company. Doing some exciting work with EDH UK at the moment with work for EDH USA in the pipelineRead on Facebook
‘Giving’ is a beautiful thing. And Christmas time is the time we hopefully do it most. It’s definitely when we get asked most to do it. So when Churches of Christ asked everydayhero (and Brainheart) to help them with their Community Chaplaincy Appeal, creating another...Read on Facebook
climbed in 1 MONTH! Proud and excited that Brainheart was able to partner everydayhero in the Brand Development and communications of this event to help make it a success.Read on Facebook
Community events like City2Surf and Bridge to Brisbane are fantastic. But they require a lot of infrastructure and expense. You have to close roads and bring in toilets for a start. At the same time, online communities inside apps like Strava and MapMyFitness have millions...Read on Facebook
a homepage to life. Check out everydayhero’s fabulous updated online fundraising portal. Love seeing the lovely motion pictures from our digital content piece being used in this way.
Co created by Brainheart, You Can’t Be Serious!, Smoke Creative and Driven
https://www.everydayhero.com/au/Read on Facebook
the one with nothing to say Mount Franklin Water – now with more lols…Read on Facebook
Really excited about this up-coming event that Brainheart helped Everydayhero create, called The Great Southern Crossing. It’s a 30 day cycling charity event inside Strava and MapMyFitness in which teams of 5 (not just men, I just really couldn’t pass up the opportunity to write...Read on Facebook
A national press, digital and DM campaign launched today in The Australian Financial Review for ‘The Riverfront Selection’ – a commercial leasing project for Colliers International and CBRE. If you are wanting to elevate your business, this is your chance to move into Brisbane business’...Read on Facebook
I had the privilege of lecturing and judging AWARD School this year and then last night making the judges speech to graduates. The judges agreed that there was some great work across the board this year. Special congratulations must go to this year’s winner, Chris...Read on Facebook
latest round of the Siren Awards, Australia’s National Awards for Radio Advertising Excellence. The best of the entries are an excellent example of what a great medium radio can be for advertising. It’s certainly one I like creating ads for and when you combine how...Read on Facebook
‘Women and Girls in Sport & Active Recreation’ initiative. Brainheart facilitated the Brand Strategy and created Visual Identity in conjunction with Fries Need Mayonnaise. The idea puts a twist on the iconic ‘play’ symbol by having it appear as ‘negative space’ within an energy swirl....Read on Facebook
advertise with a great USP and a great back story. Perkii Probiotics drink – developed right here in Brisbane by UQ with a world wide patent on its unique probiotics delivery system. Plus it’s delicious and the client is awesome. Here’s Poster 3 of 3...Read on Facebook
Perkii does with its 1 billion probiotics and only 26 calories. Here’s poster 2 of 3. Boom!
Co-created with Damien Bredberg Stills + MotionRead on Facebook
launch of a new Brainheart-created campaign for a new product called Perkii. It’s a delicious, refreshing probiotics drink unlike any other that will be available in selected stores from this week. This is Phase 1 poster 1 of 3.
Co-created with Damien Bredberg Stills + Motion... Read on Facebook
for ‘MIne Wealth + Wellbeing’ screened at Newcastle Knights’ Hunter Stadium on Friday night, along with some nice LED field banners.
Co-created by Brainheart, Two Thirds Sky, Heath Kunde, Driven Creative, Muse Interactive, The Voiceplant, KAMVoices and Music by Mark McDuff.Read on Facebook
session with the incomparable Paul Kennedy of Two Thirds Sky on board the magnificent Emerald Lady.Read on Facebook
Branded Digital Content is the new ‘it girl’ of the marketing world. For good reason, because it’s an avenue to engage and grow your audience via a low cost/no cost media channel. But only if you do it well, capture your viewer’s attention, woo them...Read on Facebook
today with the launch of the new Everydayhero brand and website. We had the fantastic good fortune to work on some of the hero imagery for the website as well as this explainer video (below) and some of the ‘wonderwall’ supporter stories. Big thanks to...Read on Facebook
Brainheart was invited onto The Project to weigh in on the ‘Glad Rage’ customer backlash this week from a advertiser/marketer perspective. Quite a fun story. Light on information. High on entertainmentRead on Facebook
The TVC campaign that is currently on air for Lite n’ Easy were conceived and creative directed by Brainheart, directed by the amazing Ryan Renshaw from Kiosk Film and produced by Sara Taghaode and Vicki Lee. The amazing Cutting Edge team of Samara Jones, Annika...Read on Facebook
Co-created by Brainheart, Kiosk Film, Cutting Edge, Music by Mark McDuff and Lite n’ Easy.Read on Facebook
It’s amazing how many people don’t claim their health fund benefits. You pay every year – so claim every year! Do it before you get busy At Eyecare Plus of course. Co-created with Morgan Productions, Trent Penfold Brand Consultants, Elisabeth Harvey Photography and Compadre Picture...Read on Facebook
It’s amazing how many people don’t claim their health fund benefits. You pay every year – so claim every year! Do it before you get busy At Eyecare Plus of course. Co-created with Morgan Productions, Trent Penfold Brand Consultants, Elisabeth Harvey Photography and Compadre.... Read on Facebook
Co-created by Brainheart, Kiosk and Lite n’ Easy.Read on Facebook
Co-created by Brainheart, Kiosk and Lite n’ Easy.Read on Facebook
The TVC campaign that is currently on air for Lite n’ Easy were conceived and creative directed by Brainheart, directed by the amazing Ryan Renshaw from Kiosk and produced by Sara Taghaode and Vicki Lee. It was great working with such a great team... Read on Facebook
I’ve gathered some audio baubels for your Christmas environs. I promise you there’s not a carol in earshot. Other than that awesome one by Paul Kelly. Click here… http://bit.ly/1r32cSD Listen, enjoy and have and awesome break. Thanks for a cracking 2014. 2015 looks so good...Read on Facebook
Tune in to the final 2014 show of 612 ABC Brisbane Radio’s “The Sizzle” from 8.10pm tonight as David Curnow, Mel Watter and I look at Christmas Advertising from across the world and history. You’d better not shout, you’d better not cry, you’d better not...Read on Facebook
612 ABC Brisbane’s ‘The Sizzle’ we discussed humour in advertising. Some great ads, old and new, and a few insights you may have missed whilst your were laughing. Click here to listen in… http://blogs.abc.net.au/queensland/2014/11/the-sizzle-funny-ads.html?site=brisbane&program=612_eveningsRead on Facebook
Tonight on 612 ABC Brisbane’s ‘The Sizzle’, we discuss marketing the awkward stuff. From Anusol to Feminine Hygiene… even a touch of G20 ?!? Perhaps Caroline Williams (below), the CEO of Bodyform, could give our PM a few tips?Read on Facebook
Tonight on ‘The Sizzle’, we talk tourism advertising.Read on Facebook
Join myself, David Curnow and Melissa Watter from Sequel for ‘The Sizzle’ on 612 ABC Brisbane, as we examine community service advertising and marketing including this amazing campaign… https://www.youtube.com/watch?v=XjJQBjWYDTsRead on Facebook
TO DRINK! – last Monday’s episode of 612 ABC Brisbane’s ‘The Sizzle’ now accessible by podcast. The topic ? Alcohol advertising. CheersRead on Facebook
Last show we took car advertising for a spin. Tonight, Siobhan Dooley and I are on the grog! The topic of it at least Tune in from 8pm.Read on Facebook
Tristin has Cerebral Palsy. He was never meant to walk or talk. He keeps on proving the doctors wrong. He won the Bridge to Brisbane 5km ‘Hero Time’ in 2012. Now he’s looking to represent Australia at the Paralympics. Such an amazing, inspiring, humble guy…...Read on Facebook
This is what was inscribed on a tile in the family home of Sam, an amazing little bloke with Duchenne Muscular Dystrophy. This is all at once a tremendously sad story and an inspiring one. Sam is a legend.Read on Facebook
Story 3 in our 5 part series of Suncorp Group Brighter Futures Community Grants Stories – just released.Read on Facebook
Des is a bloke who decided a difference needed to be made for disabled kids in third world countries and that he should be the one to do it. In the process he has created a sense of purpose for over 200 old retired blokes...Read on Facebook
Our latest work for Suncorp Group Brighter Futures Community Grants program. This is one of five wonderful stories we got to tell. This one is about The McIntyre Centre and the amazing work they do with their ‘Riding for the Disabled’ program. It was a...Read on Facebook
Last Monday we discussed the merits of weirdness in ads, Grim Llamas, The Arnie Ads, the latest from Apple and Virgin Australia (podcast below for your listening pleasure). Tonight we discuss the whole ‘Sex Sells’ idiom, when brands ‘Jump the shark” and more. If you...Read on Facebook
it the world’s most beautiful sustainable font? Have a read and you decide
http://www.fastcocreate.com/3028657/did-an-ad-agency-just-create-the-worlds-most-beautiful-sustainable-fontRead on Facebook
#mcintyrecentre #Suncorp Group Brighter Futures #ridingforthedisabledRead on Facebook
QLD Seniors Week is on the week after next. It was my great privilege to work with WWII Kokoda Track veteran, Dudley Warhurst, on this campaign for CotaQLD. For this reason alone, this is my favourite job for the year so far. I popped in...Read on Facebook
Music by The Trouble With Templeton’s Thomas Calder – check. Little Rock, Arkansas voice session via Erin O’Connor – check. Cutting Edge colour grade with Justin McDonald – in progress now. Sound mix tomorrow. USA launch next weekRead on Facebook
the BADC Charity Challenge again this year. We have already raised $4763 for Cherish Women’s Cancer Foundation via the Battle Against Ovarian Cancer. Now we’re doing the Bridge to Brisbane to help out Sansar Nepal at The Garden. Pozible campaign coming soon
https://www.facebook.com/BadcCharityChallenge/photos/a.471835482910136.1073741829.471512529609098/671622252931457/?type=1&theaterRead on Facebook
Working on a fantastic collaboration between Everydayhero US and Rock ‘n’ Roll Marathon Series bringing the power of online peer to peer fundraising to 24 US cities by helping 500,000 runners connect with the event more personally. Collaborating with the amazing Thomas Calder and Richie...Read on Facebook
The force is unbelievably strong with this one! Jacob French is arguably Everyday Hero’s greatest ever hero. He was a pioneer who showed everybody how to maximise online peer-to-peer fundraising, attracting the media and raising maximum awareness – before Everyday Hero had even started helping...Read on Facebook
Fundraising is a coat of many colours Co created by Brainheart, Everyday Hero and Trent Penfold Brand ConsultantsRead on Facebook
I had the great pleasure of corresponding with Aaron Salta and his support team when crossed the Nullabor, tangled with authorities and finally made their hero’s entrance into Adelaide. I learned that the greatest people are really quite nice people as well. Co created by...Read on Facebook
Everyday Hero is an organisation that truly lives its brand, As such, they engaged brainheart to create a poster campaign to cover their walls with everyday heroes who “gave everything” in raising funds and awareness for the causes closest to their hearts. Co created by...Read on Facebook
their staff this way… and their clients… and their partners (suppliers – but I don’t like to call them that because I don’t think of them that way).
#GreatAdvice #DalaiCareerCoaching #TheBrainheartWay
https://www.facebook.com/132498760126310/photos/a.135330436509809.11648.132498760126310/751422798233900/?type=1&theaterRead on Facebook
Women and Girls in Sport Networking function as part of the Discussion Panel with David Gallop, Natalie Cook and Channel 9′s Kylie Blucher. The topic was “How to successfully market a women’s sporting brand”. Great night and a lot of fun as wellRead on Facebook
This was a fun job we finished this week. Working with this great young lady Grace Dewar from ‘No Comply’ Gallery in Toowoomba who has helped to turn the problem of graffiti into community pride – helping young kids at risk find hope and purpose...Read on Facebook
Eyecare Plus has launched it’s new ‘Buddy Pair’ campaign Australia-wide this week including press, store window posters and television. Co-created by Brainheart, Morgan Productions, Damien Bredberg Photography + Post Production, and Trent Penfold Brand Consultants.Read on Facebook
I’m about to be on ABC Radio with Kathy McLeish (5.20pm) talking about offensive advertising – what you can and can’t do and why you might do it anyway Tune in !Read on Facebook
I spent the middle part of today as part of the jury judging the Siren National Radio Awards and I must say the best radio advertising in this country really is very good! Great to see Brisbane work amongst the finalists. Winners to be announced...Read on Facebook
It is with much excitement that I can finally share with you… the new Everydayhero US portal! It’s so great to see what began in Brisbane, looking awesome on the world stage! Check it out- in particular the welcome video which is a bit special...Read on Facebook
It’s been a great privilege to work with this innovative Australian Early-warning Drowsiness Detection technology company in readying the brand for the next exciting stage of its journey. From brand strategy workshops to logo development, corporate ID, new product name and ID development, device boot...Read on Facebook
Or should that be, Brasil ? In any case, we’re letting the Wedge-tail loose on themRead on Facebook
Nice wine, great tunes, good pizza – all whilst watching the packaging we created for the product we named and branded for a client we rebranded… be shot for an ad we were working on. Cheers Damien Bredberg Photography + Post Production! Cheers Optalert... Read on Facebook
The perfect one to follow last night’s rain. I love this word… as well the scent it triggers in my brain Courtesy of Word PornRead on Facebook
Tonight from 6.30pm at Brewski, the BREWSVEGAS Brisbane festival of beers continues with “So you want to start a brewery?”. Join myself, Micheal Conrad, owner of Newstead Brewing Co., Ian Watson, head brewer at Fortitude Brewing Company and Matt Kirkegaard from Australian Brews News for...Read on Facebook
These words that were bolted into the office wall in my McCann days always resonated with me, and have never been more important than now. In our modern age when just about anything can be hyped or staged, authenticity is vital to trust and engagement....Read on Facebook
Lethlologica… it’s like… you know like… umm… Word Courtesy of Word PornRead on Facebook
‘Holophrasis’ is kind of what my job description is. And with that in mind I applied holophrasis to the word ‘holophrasis’ and wrote ‘Thoughtsmith’ instead. It’s pithierRead on Facebook
This is a really cool peek into the effective creative mind as well as a great bunch of tips on what it takes to introduce creativity into your work environment. I particularly like the Brainheart image under the “They connect the dots’ section. Enjoy http://www.huffingtonpost.com/2014/03/04/creativity-habits_n_4859769.html... Read on Facebook
I’m all for simple language and give preference to common words. I mean, why use the word “ineffable’ when you can use ‘indescribable’ or ‘unutterable’? Because, on occasion, the uncommon allure of a word and the joy of discovering its meaning makes it the right...Read on Facebook
Aptly, the word ‘eutony’ itself sounds quite pleasant. As do words like grace, bliss and bloom. Whilst words like balderdash, piffle and squelch are pleasing for other reasons. What words do you think have a certain eutony? Alternately, what are some of your cringe words?...Read on Facebook
Team Brainheart to everyone who opened their hearts (and wallets) to the Cherish Women’s Cancer Foundation and the women they will help.
With the Battle Against Ovarian Cancer on this Sunday, you have helped us raise $3463 for this great cause. Thank you to all who...Read on Facebook
Additionally, human behavioural studies suggest that people who use a lot of swear words tend to be more honest and trustworthy. Phew, thank fuck for that Word is courtesy of Word PornRead on Facebook
Seeing it’s Valentines Day, here’s a cute little ad we did for Everyday Hero about young love – and how it can get complicated https://vimeo.com/83538872Read on Facebook
BEARDED CUPID… delivering a bit of Valentine’s Day ‘Client Love’ todayRead on Facebook
To all those with whom Brainheart works with. Whether you’d call it ‘client love’ or ‘supplier love’, it’s coming atcha today Image pinned on Pinterest…http://www.pinterest.com/pin/517491813402865559/Read on Facebook
With Valentine’s Day coming up, this word seemed an appropriate one to share. Hopefully you’ll experience it or create it this friday Discover more words like this at Word PornRead on Facebook
I really should have applied an instagram filter to this [scripturient (adj.): having a consuming passion to write]Read on Facebook
Seven With Another is a fantastic art collaboration experiment that teamed 7 creative people from one discipline with another from a completely different one. I was fortunate enough to be part of it in season 2 and was teamed with the amazing Ana Diaz of...Read on Facebook
This weekend, I am going camping near a river. It’s Wednesday and already this is what my brain feels like
(Out of Office notice: Gone Feb 1 – 4, back Wednesday)
Image co-created by Brainheart, Trent Penfold Brand Consultantsand the amazing Shane McAdams, whose work you...Read on Facebook
‘Alexithymia’ – it’s why there is music and art Courtesy of Word PornRead on Facebook
Shane McAdams is a fantastic Brooklyn based artist who I connected with online. His work is ingenious in the way he goes about it, but more importantly it’s amazing in the dreamlike feelings it creates. I’ll show you what we did together next week. But...Read on Facebook
Bill Bernbach famously said, “How do you storyboard a smile?” His rhetorical question was designed to highlight that there is a magic to human emotion and expression that you can plan to illicit and capture, but that can’t be drawn on a storyboard in order...Read on Facebook
Getting your brand communications right is about discerning exactly what to say, right? Well sort of. The right words can say a lot. But the thing to remember is that ‘everything communicates’. Importantly, some things, like music and colour and pace and pause and light...Read on Facebook
‘Numinous’ – it’s what ‘Growth’ feels like just before it happens. ‘Love’ and ‘Adventure’ too Courtesy of Word PornRead on Facebook
They say if you do what you love, you’ll never work for a living. Well, my ‘not working for a living’ includes doing voiceover work. If you have a job that needs an everyday voice that’s more natural and conversational than most, have a listen....Read on Facebook
On February 23, Team Brainheart hits the sand as part of the 2014 Battle Against Ovarian Cancer Beach Volleyball Tournament at Sandstorm. Money raised will help Cherish Women’s Cancer Foundation help women receive better, kinder treatment. Because the best currently available just isn’t good enough....Read on Facebook
I’ve been working on a fantastic digital content job for Everyday Hero’s USA launch which, whilst awaiting final touches, is receiving rave reviews from test audiences in the States. It has been a privilege collaborating with such talented people (and my dog ‘Fuzz’) on a...Read on Facebook
Well finally, like the carpenter who does everyone else’s house but takes forever to do his own, my website is built and live at www.brainheart.com.au !!! It’s very simple and clean to look at with some nice little brainheart discovery points. Tip: click on the...Read on Facebook
Don’t you love this image? It’s how you can imagine your brain to look like when the creative juices are flowing and you’re making something artfully intelligent I have a project I’m working on this week which is making me feel this way. I can’t...Read on Facebook
Some words paint pictures that paint more than a thousand words If you want to discover more of them, visit Word PornRead on Facebook
Our latest campaign for Eyecare Plus Optometrists is up and running in store and online around the country. A nice project and 2 new lessons learnt.
1/. If it’s daytime, the sun is damaging your eyes. Regardless of season, weather, or whether you are inside...Read on Facebook
2014 sees Brainheart with a brand new identity. It represents the brain & heart coming together to collaborate, which is the essence of all resonant communication & neatly surmises what Brainheart is all about. The new identity and brand images are courtesy of a collaboration...Read on Facebook
It’s funny how popular culture and the media perpetuates the notion that brain and heart are always at odds with each other. And by ‘funny’ I mean ‘funny’, not ‘odd’. The fight between temptation and commitment is a daily one for me with Maccas vs...Read on Facebook
Following on from the brand redesign work we did in collaboration with Two Thirds Sky, Brainheart and Fries Need Mayonnaise again collaborated to strategically redesign QMN’s website suite for all 5 campuses as well as the network corporate site. The idea was to create a...Read on Facebook
“Stop and smell the petrichor, feed my meraki, exercise my orenda, see only kalon, embrace the numinous with a sense of equanimity, overcome alexithymia with kintsukuroi, use the word basorexia in a sentence… oh and try to be less sesquipedalian.” Happy 2014 EveryoneRead on Facebook
Discuss http://www.youtube.com/watch?v=ImlmVqH_5HMRead on Facebook
As a small token of appreciation and in the spirit of Christmas, Brainheart gave ‘the gift of giving’ this year – a ‘Russian Dolls’ inspired series of handmade envelopes each with a message on the front revealing a new gift. The messages read as follows…
Envelope...Read on Facebook
It’s been very heartening this year to see the great work Suncorp Group does in the community, and a privilege to be a part of communicating it internally, to their shareholders and to the community at large. This video we did shows the breadth of...Read on Facebook
A Guinness with mates, is preceded by a game of basketball with mates. Yet it beats everything else in the top 10 http://www.youtube.com/watch?v=xwndLOKQTDsRead on Facebook
This ad is a masterpiece deserved of a company that is using its market clout for good. I actually got angry at it when I first saw it, sceptical that it was somehow disingenuous. Then I researched and found out the story behind it… http://www.youtube.com/watch?v=lUtnas5ScSE... Read on Facebook
The top 3 were incredibly hard to choose between. They are all so good. This one is amazing… http://www.youtube.com/watch?v=AMpZ0TGjbWERead on Facebook
This is gorgeous. So beautifully handled… http://www.youtube.com/watch?v=gVY220ECU2ARead on Facebook
‘Just do it’ is back, and then some. Prepare to be motivated… http://www.youtube.com/watch?v=aPkyPdubqDsRead on Facebook
It’s funny! Funny goes a long way. It also makes the proposition memorable. Job done… http://www.youtube.com/watch?v=I03UmJbK0lARead on Facebook
This is undeniably powerful. The ad itself and the message it carries is outstanding. As long as you don’t stop and think that the same company that makes Dove, also makes Lynx. Hmmm… http://www.youtube.com/watch?v=XpaOjMXyJGkRead on Facebook
Wham Bam Van Damme adds some epic ‘product demonstration’ of his own to this wonderful Volvo Truck product demonstration. http://www.youtube.com/watch?v=M7FIvfx5J10Read on Facebook
A brilliant on field point of view of the game of baseball. http://www.youtube.com/watch?v=wpbU8vlGlzkRead on Facebook
Adweek has released their world’s Top 10 ads for the year. I’ve re-ordered them as I see them. You’d probably re-order them again yourself In any case, it’s such awesome work. Enjoy ! http://www.youtube.com/watch?v=kWBhP0EQ1lARead on Facebook
Having a blast working with Erin O’Connor on a wonderful job for a US launch that requires a special kind of American voice talent. From my casting brief, Erin auditioned 36 voice actors, shortlisted 6 and will book and handle the L.A. production requirements. I...Read on Facebook
post BADC Awards… and for all people in general. The imperfect brief may be a blessing… as may the imperfect career… or a tough life. Because if it is (or you are) never broken… there is no opportunity for ‘kintsukuroi’
https://www.facebook.com/photo.php?fbid=363785693757273&set=a.252010398268137.60553.252006304935213&type=1&theaterRead on Facebook
from Fries Need Mayonnaise for your BADC finalist for the poster we did together for Queensland Museum & Sciencentre. It’s so great working with youRead on Facebook
of Fame Inductee, Kerry Farrell, for all of your awards last night. In particular for your finalist for our Shine Lawyers TVC. Well done and thank youRead on Facebook
Now I see why Hailey chose YCBS as her company name #pramrig #filmtechRead on Facebook
Everyday Hero shoot with Hailey Bartholomew #nosamworthingtontoday #cupcakesforacause #hashtagseliminateneedforgrammarRead on Facebook
with the massively talented Hailey Bartholomew of You Can’t Be Serious! on a video to help launch Everyday Hero into the US. I imagine she is more excited to be collaborating with Sam Worthington though They appeared together on The Project tonight. Check it out…
http://tenplay.com.au/channel-ten/the-project/top-stories/a-picture-of-health... Read on Facebook
stress, vulnerability and positive culture ! Last week, I got to interview Inspire Foundation CEO, Jonathan Nicholas, and hear his sage advice as part of Suncorp Group Brighter Futures fantastic Well-Being @ Work series of workshops and webinars. He is a fascinating speaker and teacher…...Read on Facebook
There’s nothing quite like it when a piece of work that’s meant to run nationally internally is so well received that it needs to be rescored to go global!!! The original Florence + the Machine track was only licensed for use in Australia and NZ....Read on Facebook
It’s ‘My Museum’ for kids – a 365 day a year museum club to call their own. And ‘My Muse’ for high end adults – a non stop source of inspiration and life learning. 2 target markets with one card !
Co-created by Brainheart and Fries...Read on Facebook
This little film is a work of art. The strategy is a work of genius. Chipotle founder, Steve Ells, is an inspiration ! http://www.youtube.com/watch?v=lUtnas5ScSERead on Facebook
Pick up legwarmers. Learn song lyrics. I love my job GO YOU GOOD THINGS!!! As a community, we have raised nearly $27K with one day to go (after today) before the Bridge to Brisbane fun run, and fundraising not closing until 9am Monday September 9....Read on Facebook
http://mashable.com/2013/08/26/inspiring-comedian-quotes/?utm_cid=mash-com-fb-socgood-photoRead on Facebook
https://give.everydayhero.com/au/brainheartWHAT THE WORLD NEEDS NOW IS LOVE, SWEET LOVE – Bert Bacharach.
Ah Bert! He was right. But it also needs sweat and mud and stupidity and sack and crack waxing. Whatever works for you, your charity will take it 11 days to go. Here’s...Read on Facebook
Cutting Edge hosted a great night last thursday night where Scott Nowell of Sydney agency, The Monkeys, and Candide McDonald, Editor of Australian Creative Magazine, shared their insights about what advertising judges are looking for at Cannes and D&AD. Not sure I learned anything much...Read on Facebook
minutes spare… check out this powerfully touching candid video, beautifully captured by Hailey Bartholomew of You Can’t Be Serious! If it makes you care, please… share. https://www.youtube.com/watch?feature=player_embedded&v=dWKcSvjnk9cRead on Facebook
(Brisbane Advertising and Design Club) done in collaboration with Damien Bredberg Photography + Post Production and Dahlia Ishak from the The Rabbit Hole Ideation Cafe. Brainheart is participating again this year and is currently running second with $340 raised for Hear and Say. Feel to...Read on Facebook
Live sound recorded out of an audio booth can often sound horrible. Particularly indoors where it echoes. Solution: chuck a blanket over the person’s head and record under it. When you see the Suncorp Insurance/ Youngcare Connect Commercial on TV later this month, know that...Read on Facebook
After 1 day shooting in Brisbane and 2 in Sydney, we wrapped things up today in Townsville where we filmed Youngcare Connect beneficiary Zaine and his lovely Aunty Melita. Zaine had such an infectious personality and despite being ‘non-verbal’ was able to communicate through his...Read on Facebook
Brainheart is participating in the BADC Charity Challenge again this year to help raise funds and awareness for Hear and Say. This little video we did a few years back shows the wonderful impact of what they do. It is one of the bits of...Read on Facebook
Cheers Australian Brews News ! Much appreciated http://www.brewsnews.com.au/2013/08/beer-ads-ideas-somethings-brewin/Read on Facebook
I’m looking forward to mentoring and brainstorming with students from Design College Australia on the BADC – Brisbane Advertising and Design Club Student brief next Friday. It’s always great to work with eager and talented young minds. And scout talentRead on Facebook
Just wanted to share the latest piece of work Brainheart and Fries Need Mayonnaise have collaborated on for Cherish Women’s Cancer Foundation. This has very much been a labour of love. We started with the name and logo, then did the tone piece (with You...Read on Facebook
One of the best things about this job, is the talented people you get to collaborate with. This music video to an amazing song has two of them on display… The Trouble With Templeton who generously lent their wonderful music to our ‘Butterfly Effect’ project...Read on Facebook
Cancer Foundation from a good old fashioned, low tech, offline hat pass around Special thanks to Australian Brews News for inviting me to be on the panel of The Brewin’ Transfer as part of QLD Beer Week hic !Read on Facebook
As part of QLD Beer Week, Australian Brews News will be hosting ‘The Brewin’ Transfer’. I will join a panel of beer experts to discuss beer advertising – great and not so great. All proceeds go to Cherish Women’s Cancer Foundation
Should be fun... Read on Facebook
The BADC Charity Challenge is on again and BADC – Brisbane Advertising and Design Club want as many teams as possible this year. Brainheart is in. As are The Producers, Junior, Sapient Nitro, Engine, Voiceplant, Taxi, Jamhouse and hopefully Pusher, Joseph Mark, Cru and Cartel....Read on Facebook
participating in the BADC Charity Challenge again this year. We’ll be raising funds, awareness and goodwill for Hear and Say to help them enable young deaf kids to hear! The BADC – Brisbane Advertising and Design Club has raised over $131K over the last 5...Read on Facebook
the scenes action with Damien Bredberg Photography + Post Production. A lot of love is going into this oneRead on Facebook
part of QLD Beer Week, Australian Brews News will be hosting ‘The Brewin’ Transfer’.
I will join a panel of beer experts to discuss beer advertising – great and not so great. It should be a laugh!
I think they only invited me because of...Read on Facebook
I was most privileged to lend my eyeballs to this beautiful campaign for RSPCA created by the lovely and talented Kory Mcavoy and team at Engine Group. So as well as doing creative work and voice work, I am pleased that my modelling career is...Read on Facebook
Working on a little video to donors for Everyday Hero thanking them for supporting their charities or fundraising friends. Since 2007 there have been over 1 million of them helping to make the world a better place ! It’s a lovely little job with a...Read on Facebook
Just spent a nice evening with nice people, nice food and wine watching the Broncos make a nice meal of the Tigers. Thank you One Key Resources. It was much appreciated!Read on Facebook
As part of QLD Beer Week, Australian Brews News will be hosting a “Gruen Transfer with beer goggles on” called ‘The Brewin’ Transfer’. http//www.brewsnews.com.au/2013/06/the-brewin-transfer/
I will join a panel of beer experts to discuss beer advertising – great and not so great. It should be a...Read on Facebook
DOESN’T MEAN YOU DON’T NEED YOUR EYES CHECKED.
Very few people think of their eyes in terms of ‘eye health’. Just because you’re not bumping into things, doesn’t mean your eyes don’t need care. You won’t see eye disease coming. But Eyecare Plus Optometrists will.
#3 of...Read on Facebook
#2 of 3 in Print campaign for Eyecare Plus Optometrists, co-created With Morgan Productions, Fries Need Mayonnaise and Damien Bredberg Photography + Post Production.Read on Facebook
Print campaign for Eyecare Plus Optometrists co-created with Morgan Productions, Fries Need Mayonnaise and Damien Bredberg Photography + Post Production.Read on Facebook
I’m stoked to have the wonderfully talented musicians of Little Scout producing some music for the Everyday Hero thank you video that donors will receive along with their donation receipt in a few weeks. Hopefully it will make donors feel really good about the good...Read on Facebook
I had the privilege of interviewing some very cool people all around the state who had made the effort to make a difference to the well being of their local community. You can check out some of the videos here…
Thanks Suncorp Insurance for another great...Read on Facebook
I have written and creative directed hundreds of TV commercials over the year but I have never played film director before. Always good to debut with a celeb! Luckily, it was a very straight forward task.
Take a look… http://www.youtube.com/watch?v=sMt4tZz8HEk
Thanks to GPYR for trusting me with...Read on Facebook
Nice to see some of our work hard at work doing it’s job. Brainheart conceptualised and designed One Key’s pull up banners featuring Darren Lockyer and directed the audio for their animated instructional videos (link to sample below) which feature the dulcet tones of the...Read on Facebook
From May 11-19, Brainheart will be undergoing system maintenance and upgrades involving lots of fruit, vegetables, water, sleep, sea air and unsolicited musings like this one.Read on Facebook
#error404 #greyscreenofdeath #virtualofficeclosure #theyhadbetteractuallybegeniuses #backyourfilesupeverydaykids!!!Read on Facebook
Collaborating on a new campaign with Morgan Productions, Fries Need Mayonnaise and Damien Bredberg Photography + Post Production. Can’t say what it is yet, but it’s a pleasure as always.Read on Facebook
Records maiden radio ad with Craig Lowndes #GPYR #SuncorpInsuranceRead on Facebook
“Don’t sausage roll and drive” – its good advice people. #meandlowndesy #yeahiknow!Read on Facebook
…With Sargeant Webster. I’m doing the questioning!!! #suncorpinsurance #queenslandpoliceservice #communitygrantsRead on Facebook
So Goliath (that’s his name) and I got chatting and he said he’d be happy to lend his 1.5 metre self to the Brainheart INVOICE OVERDUE FOR PAYMENT notice. Sweet of him !Read on Facebook
Sorry I can’t come to the phone right now. I am overseas (Straddie) 14.04.13 – 18.04.13 on important business (pictured).Read on Facebook
in less than three hours via a high-speed rail link? This is some of the amazing future forward thinking one of my clients, Aecom, is doing as reported in the Courier Mail today. They are also rebuilding the World Trade Centre, have masterplanned the London...Read on Facebook
Sydney, March 2013. I had the privilege of interviewing Jonathan Nicholas, the CEO of the Inspire Foundation and Reachout.com last month. He had some brilliant tips for parenting teens, tweens and young adults. It’s brilliant that Suncorp Group are providing their people with access to...Read on Facebook
Said we were ” what they’d been looking all over for!!!” Whatever that means?Read on Facebook
Beating hearts and images and text flying everywhere. It’s complicated.Read on Facebook
WWF is a wonderful organisation who have create a wonderful app for the wonderful interactive medium that is the iPad. The result being kids (and adults) will be able to interact with a whole lot of relatable insights into amazing creatures, which will lead to...Read on Facebook
I’m in Sydney hosting Suncorp Group Brighter Futures first ever parenting information webcasts. I’ll be interviewing an amazing guy called Jonathan Nicholas who is the CEO of the Inspire Foundation, the organisation behind ReachOut.com Australia. The webcasts are for Suncorp Group staff members and will...Read on Facebook
If you’re interested in the thinking around a campaign with 42 Million views on youtube, have a read of the press release below. I feel blessed to have the privilege of judging and commenting on this wonderful campaign…Press Release – A campaign for Metro Trains...Read on Facebook
It’s basically a German Engineers POV on Australian sun worshipping. Nice work Fraze!Read on Facebook
I’ve just finished Judging Australia’s Premier Radio Awards, The Siren Awards. I’m pleased to say that there is some very good radio advertising coming from all around the country. However, for the past two rounds Brisbane has been noticeably absent or under-represented. It’s hard to...Read on Facebook